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Riyadh Air expands sales presence in Milan ahead of December launch

Posted: Sep 24, 2026

Riyadh Air has expanded its commercial presence in Italy, with sales representation in Milan effective from 21 September 2026, supported by its sales representation partner, Discover the World, ahead of the airline’s launch of services to Milan on 16 December 2026.

The expanded sales presence will support Riyadh Air’s engagement with the Italian travel trade, building relationships with travel agents, tour operators, travel management companies and other key industry partners ahead of the launch.

The move forms part of Riyadh Air’s continued development across Europe and will provide dedicated in-market sales support as the airline prepares to introduce Milan to its growing international network.

Riyadh Air to Launch Milan Services from 16 December 2026

Riyadh Air will start flying to Milan from 16 December 2026, connecting the Italian market with Riyadh and supporting onward travel across the airline’s developing network.

Ahead of the inaugural service, the Discover the World sales team will work closely with the Italian travel trade to build awareness of Riyadh Air, support trade readiness and develop corporate and leisure sales opportunities.

As part of the commercial agreement between Riyadh Air and Discover the World, the team will provide in-market sales representation and support Riyadh Air’s commercial development in Italy.

Sales distribution arrangements continue to develop as the airline prepares for launch, with further information on booking channels, schedules and trade support to be communicated to partners.

 

The route: Milan – Riyadh

Starts 16 December 2026. 4 flights weekly: Boeing 787-9

Milan (MXP) to Riyadh (RUH)RX
Flt 5200
Departing 9:55
Arriving 17:15
Flt time 5h 20m
Terminal MXP T1 / RUH T2

Riyadh (RUH) to Milan (MXP)RX
Flt 519
Departing 02:45
Arriving 07:05
Flt time 6h 20m
Terminal RUH T2 / MXP T1

 

Commercial Sales Support

The Milan sales presence will support Riyadh Air’s commercial activity across both corporate and leisure sectors, working closely with travel trade partners throughout the Italian market.

The team will focus on developing relationships with travel management companies, corporate travel buyers, travel agencies, tour operators and other key distribution partners, while supporting Riyadh Air’s wider European commercial strategy.

Agents who are not yet registered can sign up via the Riyadh Air Agency Portal:

https://agencyhub.riyadhair.com/onboarding

 

About Riyadh Air

Riyadh Air is a world-class airline owned by the Public Investment Fund (PIF). Launched in March 2023, Riyadh Air is a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft.

Riyadh Air’s aircraft feature advanced, state-of-the-art technology, innovative cabin interiors and next-generation digital in-flight entertainment and connectivity solutions. The airline aims to connect guests to over 100 destinations around the world by 2030, offering an exceptional guest experience with authentic, warm Saudi hospitality at its heart.

Learn more at: www.riyadhair.com

 

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