Get in touch

+1 480-707-5566
14350 N 87th St, Suite 320, Scottsdale, Arizona 85260 USA

London Regional Center:
+44 0203 598 8030
Studio 403, VOX Studios
1 – 45 Durham Street, London SE11 5JH United Kingdom


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About us

Delivering sales success since 1981, Discover the World is a leader in global outsource sales and marketing. We combine our deep industry understanding with practical field team energy and focus to drive excellence in market sales delivery.

Why work with Discover? Our people are our product. Passionate about travel, energetic, intelligent and knowledgeable. A true global network you can rely on.

Discover remains the dominant innovator for the travel industry at the cutting edge of helping travel companies grow beyond their own network, resources or core competencies. We help bridge the gap to reach across

cultures, economies, languages, currencies, and complex business practices to maximize our clients' investment and revenue returns. Our reputation is earned every day. We never forget this at Discover.

Our goal is to remain at the centre of sales delivery excellence across the b2b sector helping our clients and trade customers drive growth, develop better travel products, build market trust and loyalty to brands, and assist existing travel players and innovators build a better future for the industry.

Let's talk about how we can help you solve your needs. Contact us via this website or call us on +1 480-707-5566 or +44 20 7107-2300.

Guiding principles

Helping our clients grow and enabling them to outperform in sales growth is our singular mission.

We work with our clients to seek incremental sales growth beyond their core focus. The key mechanism for outperformance is the ability to co-create high-impact sales solutions to drive growth across the international b2b market.

What makes Discover tick?

Underpinning everything we do, is our commitment to sales delivery. And what makes Discover tick is our people. Our global network of sales professionals makes the difference – all following our brand values.


Leadership team


Jenny Adams

Owner & Chair

Jenny Adams, Chair and Owner, joined Discover in 1984 and served as CEO from 2003 to 2019. She has held the positions of VP Airline Marketing, EVP International Division, COO and Country Sales Director USA.

Jenny is a dedicated leader whose willingness to “Step Ahead” led the company to the next level.

Ian Murray


Ian Murray, CEO, has been instrumental in the evolution of Discover's sales network into a progressive and modern global team.

He is the co-creator of Discover’s digital agency, bigblueroad. Ian commenced his career in IT selling innovative data solutions.

He began in the travel industry in international sales with United Airlines and Star Alliance and joined Discover in 1998.

Ian is an avid outdoorsman and enjoys writing, art, travel and culture.

Rob Cope

VP Commercial & Strategic Finance

Rob Cope, VP Commercial and Strategic Finance, has been with Discover since 1998. He began his career with America West Airlines in marketing and revenue management.

Todd Johnson

VP Legal & Operations

Todd Johnson, Vice President Legal and Operations, joined Discover in 2011. A graduate of Harvard Law School, Todd was previously with the law firm of Titus Brueckner Levine & Johnson, PC.

Todd has revolutionized our legal capability, expertise and structure to protect and grow the interests of Discover.

Discover the World Step Up Program

Sharing our journey for a better world

Discover the World brings together a network of charitable activity under one inclusive theme celebrating our shared journey that inspires us all to ‘Step Up’ and get involved.

Our goal is to raise funds for causes close to the heart of Discover’s belief in the importance of freedom and the power of travel and donating to our global partner charity as well as locally chosen charities. 

Our new ‘Step Up’ partner is World Bicycle Relief.  This organization empowers people in rural communities by providing bicycles as a mode of transportation, delivering life-changing mobility to children, families, and communities.

Learn more about our latest Step Up initiative.

Step Up Program

Our partners and memberships

Events Industry Council


Headquarter locations

USA Centre:

+1 480-707-5566

7014 East Camelback Road
Suite 1452
Scottsdale, Arizona 85251

London Centre:

+44 0203 598 8030

Office 1.04
25 Wilton Road
Victoria, London SW1V 1LW
United Kingdom