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Discover the World Expands with TUI Airline to Support Sales in Italy

Posted: Jul 27, 2026

TUI Airline has appointed Discover the World as its sales representative in Italy.

Under the agreement, Discover the World will represent TUI Airline's BSP retail and VFR/Community sales activities across Italy. Discover the World will be responsible for sales support, market development and travel trade engagement in the market. Sales activities will commence immediately following a rapid implementation phase.

The collaboration will focus on promoting TUI Airline's Morocco network from the Italian market.

"We are delighted to partner with TUI Airline and begin supporting its commercial objectives in Italy. The speed with which this partnership has been implemented demonstrates the strong alignment between our teams and our shared commitment to delivering results from day one. TUI Airline offers an extensive leisure network, and we look forward to helping grow awareness and sales, with a focus on Morocco," said Terry Smith, Head of Global Sales at Discover the World.

 

About TUI Airline

TUI Airline is one of Europe’s leading leisure airline groups, bringing holidaymakers to destinations across Europe, Africa, Asia and the Americas. Operating a modern fleet of Boeing 787-8/-9 and Boeing 737-8/-800 aircraft under the TUI brand, the airline serves many of TUI Group’s 34.7 million customers and plays a key role within one of the world’s leading tourism businesses.

With airlines based in multiple European markets, TUI Airline combines operational excellence, customer-focused service and a commitment to continuous improvement. The airline has been repeatedly recognised as Europe’s Leading Charter Airline at the World Travel Awards and is regularly ranked among the more CO₂-efficient airlines in the atmosfair Airline Index, reflecting the benefits of its modern fleet and efficient operations.

For more information, visit www.tuigroup.com.

 

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