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TUI Cruises Strengthens Sales Presence in Nordics with Discover the World

Posted: Aug 14, 2026

TUI Cruises is further strengthening its presence in the Nordics by appointing Discover the World as its new sales representative for its two cruise brands, Mein Schiff and Hapag-Lloyd Cruises. Through this collaboration, Discover the World will support travel trade partners across the region and further expand awareness of both brands in an attractive growth market. Nordics travellers value high-quality experiences, exceptional service, sustainability, and authentic destination-focused travel.

Together, Mein Schiff and Hapag-Lloyd Cruises offer a complimentary cruise portfolio, spanning premium, luxury, and expedition travel. While Mein Schiff is designed for guests seeking premium cruises focused on comfort and relaxation, Hapag-Lloyd Cruises is renowned for its award-winning luxury and expedition experiences for discerning travellers looking to explore the world in depth.

"Nordics is an important strategic market for both Mein Schiff and Hapag-Lloyd Cruises. Travellers in the region have a strong appreciation for premium quality, authentic experiences and sustainable travel, values that are deeply embedded in both of our brands. Discover the World combines excellent local market knowledge with an established travel trade network, making them the ideal partner to further strengthen our presence and unlock new growth opportunities across the region.", Florian Haselmayer, Head of International Sales & Business Development. 

Aiden Walsh, Head of New Business Development at Discover the World, commented: “We are delighted to further strengthen our partnership with TUI Cruises and now extend our collaboration to also support Mein Schiff and Hapag-Lloyd Cruises across the Nordics market, following our recent appointment for Hapag-Lloyd Cruises in Taiwan. Nordics is a highly sophisticated cruise market, and with our strong local insight, established trade relationships, and dedicated regional team, we are well positioned to build meaningful engagement with the travel trade and drive continued growth for both brands. We look forward to bringing these exceptional cruise experiences closer to Nordics travellers. “Remarkable voyages.”

 

About TUI Cruises

TUI Cruises GmbH is one of the leading cruise companies in the German-speaking countries. The joint venture company made up of TUI AG and the US cruise company Royal Caribbean Cruises Ltd employs a staff of around 750 in Hamburg and Berlin. A fleet of nine ships sail for the Mein Schiff brand (Mein Schiff 1 to Mein Schiff 7) as well as Mein Schiff Relax and Mein Schiff Flow. (Bed capacity: 26,800). The Mein Schiff fleet offers modern holiday cruises at sea in the premium segment. Since the end of 2020, the brand Hapag-Lloyd Cruises with its fleet of currently five ships is also part of TUI Cruises GmbH. The fleet includes the two luxury cruise ships EUROPA and EUROPA 2 as well as the HANSEATIC Class expedition ships. Hapag-Lloyd Cruises is the leading cruise brand in the luxury and expedition segment in the German speaking countries with a history dating back 130 years.

For more information about Mein Schiff and Hapag-Lloyd Cruises, please visit:

www.meinschiff.com/en

www.hl-cruises.com

 

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