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VIVA Cruises Expands Presence in the U.S. Market with Discover the World

Posted: May 12, 2026

VIVA Cruises is pleased to announce an exciting new partnership with Discover the World to support the brand’s continued expansion in the United States market. Through this collaboration, Discover the World will lead VIVA Cruises’ commercial activities across the U.S., helping to strengthen brand visibility, deepen engagement with travel advisors, and introduce more American travelers to VIVA Cruises’ premium all-inclusive river cruise experiences across Europe.

With an established presence in the U.S. market, Discover the World is well positioned to build strong brand visibility for VIVA Cruises, further strengthening awareness and engagement among American travel advisors and consumers. The partnership reflects the close collaboration between the two companies and their shared ambition to expand VIVA Cruises’ footprint in this key market.

VIVA Cruises delivers a premium all-inclusive river cruise experience across Europe’s most iconic waterways, featuring one of the youngest fleets on the rivers, up to three included restaurants per ship, contemporary design, and a welcoming international atmosphere for globally minded travellers. The brand also features VIVA Boutique, a collection of smaller, design-led ships created for more intimate journeys on select routes, including the Seine from/to Paris and the Venetian Lagoon and Po River in Italy from Venice. These sailings emphasize space, comfort, and a more personalized onboard experience, with more than 50% of cabins designed as suites.

Under this partnership, Discover the World will lead VIVA Cruises’ commercial activities in the United States, drawing on its strong local market expertise and well-established travel trade relationships. Efforts will focus on strengthening engagement with travel advisors, supporting further sales growth, and enhancing brand visibility across key channels.

This approach is designed to build meaningful awareness of VIVA Cruises and position the brand as a compelling option for U.S. travellers seeking premium European river cruise experiences.

“We are excited to expand VIVA Cruises’ presence into the United States together with Discover the World, a partner that shares our vision for long-term international growth and strong travel advisor relationships. The U.S. market represents an important opportunity for VIVA Cruises as more travellers seek premium, immersive river cruise experiences across Europe. With our modern fleet, all-inclusive approach, and commitment to personalized service and sustainability, we look forward to introducing even more North American guests to the VIVA Cruises experience,” said Andrea Kruse, CEO & Co-Founder of VIVA Cruises.

“We are pleased to introduce VIVA Cruises to a broader audience in the USA and to work in close partnership with our valued trade partners across the region. This is an exceptional opportunity to cultivate long-term relationships, enhance the visibility of this distinctive premium brand, and support VIVA Cruises’ continued growth in North America,” said James Prano, USA Country Director at Discover the World.

The expansion into the United States is effective immediately, with Discover the World launching targeted trade and marketing activities to strengthen brand awareness and support partner engagement across this key market. For trade inquiries and booking support, contact VIVA Cruises at tradesupport@viva-cruises.com or +1 602 835 3316.

 

About VIVA Cruises  

VIVA Cruises, founded in 2018 and headquartered in Düsseldorf, is one of Europe’s most modern river cruise operators and, as a premium provider, part of the renowned Swiss shipping company Scylla AG.

Under the motto “Enjoy the Moment,” an international mix of guests experience a relaxed yet elegant atmosphere, complemented by daily multi-course gourmet menus and an all-inclusive offering featuring high-quality wines and spirits from the entire bar menu. All cabins are equipped with coffee machines and minibars, replenished daily, while Wi-Fi and gratuities are included in the cruise fare.

The itineraries, some of which operate year-round, span the Rhine, Main, Moselle, Elbe and Danube rivers, as well as the Seine, Po, Rhône, and Douro. The VIVA Cruises fleet continues to grow dynamically each year, with ships powered by synthetic GTL and HVO fuels, and supported by shore power and solar panels for energy supply.

With VIVA Boutique, VIVA Cruises is introducing a second product line: elegant boutique ships offering a higher proportion of suites, fewer guests, and an even more elevated culinary experience. The first ship in the VIVA Boutique fleet, VIVA BEYOND, will operate from spring 2026 on various itineraries departing from Paris. In spring 2027, VIVA UNIQUE will follow, with cruises departing from Venice.

For more information about VIVA Cruises please visit: www.viva-cruises.com.

 

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