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Discover the World Expands Partnership with Air Transat into Albania and Kosovo

Posted: Feb 19, 2026

Discover the World is proud to announce the expansion of its longstanding partnership with Air Transat, voted the World’s Best Leisure Airline at the 2025 Skytrax World Airline Awards, extending sales representation to Albania and Kosovo. This new agreement builds on Discover the World’s existing responsibilities for Air Transat in Slovenia, Croatia, Serbia, Montenegro, North Macedonia, and Bosnia and Herzegovina, further strengthening the collaboration across the Balkans region.

As part of this expanded partnership, Discover the World will support the launch of Air Transat’s new direct service between Toronto Pearson International Airport (YYZ) and Tirana International Airport (TIA). Launching on 18 June 2026, the once-weekly service will establish a new non-stop air link between Canada and Albania.

Terry Smith, Head of Global Client Sales at Discover the World, commented: "We are delighted to expand our partnership with Air Transat into Albania and Kosovo, building on our successful collaboration across the region. The launch of the new Toronto–Tirana service is an exciting milestone that reflects Air Transat’s commitment to serving emerging and strategically important markets. We look forward to working closely with our trade partners to drive awareness and demand for this new route."

“Albania is fast becoming a standout destination on the European travel map, and we are proud to be the first airline to serve it directly from North America,” said Sebastian Ponce, Transat’s Chief Revenue Officer. “This connection responds to strong demand from both leisure travellers and the Albanian diaspora in Canada, offering them a seamless travel experience paired with the comfort and high‑quality service Air Transat is known for.”

Air Transat is Canada’s leading leisure airline, offering a robust network of routes connecting Europe, the Mediterranean, and beyond with North America. The introduction of the Toronto to Tirana service enhances connectivity between Canada and Albania, providing travellers with a convenient non-stop option while supporting tourism, travel to visit friends and relatives, and business travel demand.

This expanded agreement aligns with Air Transat’s broader strategy to strengthen its footprint in key European markets and reinforces Discover the World’s role as a trusted global partner for airline sales and marketing representation.

 

About Air Transat

Founded in Montreal in 1987, Air Transat is a leading travel brand voted 2025 World's Best Leisure Airline by passengers at the Skytrax World Airline Awards. Its program offers access to international destinations, mainly in Europe, the Caribbean, South America and North Africa. Air Transat is recognized for its excellent customer service. Its fleet includes some of the most energy-efficient aircraft in their category. Based in Montreal with major hubs in YUL Montréal-Trudeau International Airport and Toronto Pearson Airport (YYZ), it has 5,000 employees with a common purpose to bring people closer together. Air Transat is a business unit of Transat A.T. Inc. (TSX: TRZ). www.airtransat.com

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