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Cunard Cruises Expands European Reach with Discover the World

Posted: Nov 06, 2025

Discover the World has announced its appointment as one of the Preferred Sales Agencies (PSAs) for Cunard Cruises in Poland and Greece. This expansion strengthens Discover the World’s successful partnership with the cruise brand, already represented in Argentina, Czech Republic, Hungary, Paraguay, Slovakia, Uruguay, and the West Balkans.

Announced today at World Travel Market London, the new agreement will see Discover the World manage sales and marketing activities for Cunard Cruises across the two markets, supporting growth and increasing brand visibility.

Aiden Walsh, Head of New Business Development at Discover the World, commented, " We are delighted to extend our partnership with Cunard Cruises into the Polish and Greek markets. These territories represent strong growth opportunities and premium travel segments, and we look forward to leveraging our local expertise to drive awareness and bookings for these iconic cruise brands.”

Bob Dixon, Sales Director EMEA at Cunard, remarked ‘’As Cunard, we see Central Europe as an emerging market, especially for groups. There is a lot of new interest in our cruise product and programme, and we believe Discover the World is the perfect partner to raise the profile of our brands in these markets, particularly in growing group business.’’

 

Cunard operates a fleet of ocean liners offering voyages to destinations across Europe, the Americas, Africa, Asia, and Australia. Its ships are known for their British heritage and onboard experiences, including formal dining and cultural enrichment programs.

 

About Cunard

Cunard is a luxury British cruise line, renowned for creating unforgettable experiences around the world. Cunard has been a leading operator of passenger ships since 1840, and this year celebrates an incredible 185 years of operation. 2025 is a momentous year in Cunard's history, which will be marked with several iconic land-based events and special Event Voyages. The Cunard experience is built on fine dining, hand-selected entertainment, and outstanding White Star service. From a partnership with a two-Michelin starred chef, to inspiring guest speakers, to world class theatre productions, every detail has been meticulously crafted to make the experience unforgettable. A pioneer in transatlantic journeys and round world voyages, destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.

There are currently four Cunard ships, Queen Mary 2, Queen Elizabeth, Queen Victoria and new ship, Queen Anne, which entered service in May 2024. This investment is part of the company's ambitious plans for the future of Cunard globally, with the brand now boasting four ships in simultaneous service for the first time since 1999. Cunard is based at Carnival House in Southampton and has been owned since 1998 by Carnival Corporation & plc. www.cunard.com (NYSE/LSE: CCL; NYSE:CUK).

 

About Discover the World

Discover the World has earned a reputation as a global sales representation leader in the travel industry with a worldwide network in more than 60 countries and a portfolio of over 95 clients.  With a proven track record of driving growth and revenue for clients, Discover the World specializes in delivering innovative and customized solutions. Its diverse portfolio includes partnerships with leading airlines, hotels, cruise lines, and travel services, making it a trusted partner in the travel and tourism industry.

 

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