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Discover the World Appointed as Sales Representation for Saudia in Europe

Posted: Nov 05, 2025

On November 4th, we officially signed, during a special ceremony, our new partnership agreement with Saudia. Saudia has selected Discover the World as its official sales representative in key European markets, including Cyprus, Slovakia, Greece, Hungary, Bulgaria, Serbia, Croatia, Slovenia, Bosnia & Herzegovina, North Macedonia, Montenegro, and Albania.

Leveraging Discover the World’s extensive global network and expertise, this partnership aims to drive Saudia’s commercial growth, enhance its market visibility, and expand its presence in these important regions. The collaboration will also ensure seamless travel experiences while highlighting Saudia’s premium services and renowned hospitality.

As Saudi Arabia’s national carrier, Saudia continues to strengthen its international presence with a modern fleet and comprehensive route network, offering exceptional service across the globe. This partnership further solidifies its footprint in Europe, enhancing both brand visibility and service offerings.

Aiden Walsh, Head of New Business Development at Discover the World, expressed his enthusiasm about this new collaboration, stating, “We are thrilled to partner with the exceptional team at Saudia. Our teams across Europe are committed to setting new standards in the region, and we look forward to working closely with our trade partners to drive growth and strengthen connectivity between these European markets and Saudi Arabia’’

Mr. Arved Nikolaus von zur Muhlen -  Chief Commercial Officer, Saudia Airlines, commented, ‘’At Saudia, we are proud of the partnership and collaboration with Discover the World, which aimed not only to be operationally successful but also impactful in enhancing travel experience for SAUDIA Guests.’’ 

Saudia, the national airline of Saudi Arabia, has built a legacy of excellence in air travel, offering world-class service and connectivity. With a fleet of modern, fuel-efficient aircraft, Saudia provides travelers with comfort, convenience, and a commitment to sustainability. Operating from its hub in Jeddah, Saudia connects Saudi Arabia to over 100 destinations across the Middle East, Asia, Europe, and beyond.

Saudia’s continued expansion in international markets, paired with its strong network and forward-thinking approach, makes it a key player in global aviation, offering superior connectivity and the best in guest experience.

 

 

About Saudia

Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets with 148 aircraft. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.

Saudia was recently recognized as the World’s Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium.

For more information on Saudia, please visit www.saudia.com

 

About Discover the World

Discover the World has earned a reputation as a global sales representation leader in the travel industry with a worldwide network in more than 60 countries and a portfolio of over 100 clients.  With a proven track record of driving growth and revenue for clients, Discover the World specializes in delivering innovative and customized solutions. Its diverse portfolio includes partnerships with leading airlines, hotels, cruise lines, and travel services, making it a trusted partner in the travel and tourism industry.

 

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