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Discover the World Appointed as North America Sales Partner for Great Western Railway (GWR)

Posted: Nov 03, 2025

Discover the World has been appointed by Great Western Railway (GWR) for sales representation in North America, supporting the rail operator’s plans to expand its international sales presence and strengthen trade engagement across the United States and Canada.

North America represents GWR’s largest overseas market, with Visit Britain forecasting the North American market to continue its strong growth through 2026. This, coupled with the recent launch of GWR’s Travel Trade platform, offering competitive rates for overseas Tour Operators, makes now the ideal opportunity for GWR to partner with Discover the World in North America. 

The partnership marks a significant milestone for GWR as it looks to raise awareness of its extensive UK rail network among travel professionals and inbound tour operators. GWR operates high-speed and regional services from London Paddington to South West England, the Cotswolds, and South Wales—connecting some of the UK’s most iconic destinations, as well as key airport links including Heathrow and Gatwick. GWR is one of the most historic rail brands in the UK, originally founded during the Industrial Revolution. This legacy can be appealing in North America, where heritage brands often carry prestige and trust.

Under the new agreement, Discover the World will lead GWR’s sales and marketing strategy for North America, focusing on brand visibility, trade education, and revenue generation through key travel trade partnerships. The collaboration will also ensure GWR is represented at major industry events and within relevant tourism initiatives across the region.

Amanda Burns, Sales & Marketing Director, Great Western Railway, commented, “We are delighted to announce our partnership with Discover the World as our new representatives in North America. Their expertise and deep understanding of the market will be invaluable as we look to welcome more international travellers aboard Great Western Railway. We look forward to working together to showcase the very best of Britain’s South West and Wales, from our vibrant cities to the stunning coastlines and areas of outstanding natural beauty, to make memorable journeys by rail for visitors from across the Atlantic.”  

“We are thrilled to represent Great Western Railway in North America,” said Tracy Mance, Head of Sales Excellence and Business Development at Discover the World. “GWR offers a truly exceptional rail experience, connecting travelers to some of the UK’s most scenic regions and historic cities. We look forward to working closely with travel partners to make GWR an essential part of every British itinerary.”

The partnership will focus on increasing trade awareness, developing a pipeline of sales opportunities, and ensuring GWR is well-positioned for long-term growth in North America’s inbound travel market.

 

About Great Western Railway (GWR)

GWR operates high-speed and regional rail services from London Paddington to South West England, South Wales, and the Cotswolds. Known for its award-winning service and connections to some of Britain’s best destinations, GWR also provides convenient airport links from Heathrow and Gatwick, offering travelers seamless access across the UK rail network.

Learn more at www.gwr.com.

 

About Discover the World

Discover the World has earned a reputation as a global sales representation leader in the travel industry with a worldwide network in more than 60 countries and a portfolio of over 95 clients.  With a proven track record of driving growth and revenue for clients, Discover the World specializes in delivering innovative and customized solutions. Its diverse portfolio includes partnerships with leading airlines, hotels, cruise lines, and travel services, making it a trusted partner in the travel and tourism industry.

 

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