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Azerbaijan Airlines and Discover the World Announce New Partnership

Posted: Sep 18, 2025

Discover the World is pleased to announce a new partnership with Azerbaijan Airlines, aimed at expanding the airline’s presence and connectivity within the growing China market. This collaboration will enable Azerbaijan Airlines to strengthen its reach and offer seamless travel experiences for Chinese travellers seeking connections to Europe, the Caucasus, and beyond.

Through this partnership, Discover the World will represent Azerbaijan Airlines in China, focusing on increasing trade partnerships, boosting awareness of Azerbaijan Airlines’ services, and providing local expertise to support the carrier’s growth objectives. With China being one of the world’s fastest-growing outbound travel markets, Azerbaijan Airlines is well-positioned to serve as a gateway for travelers connecting between China, Europe, and the Caucasus region. Discover the World’s expertise in the China market will support Azerbaijan Airlines in enhancing brand visibility, driving sales, and deepening relationships with local partners and customers.

Speaking on this milestone, Aiden Walsh, Head of Development – Global at Discover the World, expressed his enthusiasm: “I am thrilled to announce our new partnership with Azerbaijan Airlines and grateful for the trust they have placed in us to support their growth in the China market. With our proven, award-winning sales approach and deep market expertise, we are confident we can enhance Azerbaijan Airlines’ brand visibility, drive sales, and expand their market presence. Azerbaijan Airlines’ modern fleet, including Boeing and Airbus aircraft, combined with their dedication to exceptional passenger service, makes this partnership truly exciting. We look forward to a successful collaboration ahead.”

Reflecting on the growing tourism potential between China and Azerbaijan, Chingiz Mursalov, Director of the Sales and Partnership Department at Azerbaijan Airlines, said:

“Azerbaijan is an emerging destination for Chinese tourists, offering a rich blend of culture, hospitality, and modern infrastructure. Through our partnership with Discover the World, we aim to boost visibility and make Baku a key transit and tourism hub for travellers between China, Europe, and the Caucasus.”

 

About Azerbaijan Airlines

Azerbaijan Airlines (“AZAL”) is a national air carrier and one of the leading aviation companies in the CIS countries with a modern aircraft fleet. Due to the high standards of passenger service quality, it is one of the leading air carriers in the civil aviation industry. This is confirmed by high positions in the recognized international ranking according to Skytrax. AZAL is always working to expand its route network - in addition to many regular routes, the carrier often opens new seasonal and charter routes. The airline will expand and modernize its fleet with new, advanced aircraft arriving in the coming years. The market is growing strongly, so growth aircraft are also needed, which will be sourced from lessors. For more information about Azerbaijan Airlines, please visit the official website.

 

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