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Discover the World Appointed as Sales Representation Partner for Riyadh Air in Europe and Asia

Posted: Jul 14, 2025

Riyadh Air, the new national carrier of the Kingdom of Saudi Arabia and Discover the World proudly announced the signing of a strategic agreement. Under this partnership, Discover the World has been appointed as the sales representation partner for Riyadh Air in select European and Asian markets. This collaboration marks a significant step in supporting Riyadh Air’s international expansion strategy, strengthening connectivity between Europe, Asia, and the Kingdom of Saudi Arabia.

By leveraging Discover the World’s global network and industry expertise, the partnership aims to drive commercial growth, enhance market visibility, and expand Riyadh Air’s footprint across these key regions — offering travellers seamless access and premium service experiences.

Ian Murray, CEO, expressed his enthusiasm about this new collaboration, stating, “We are delighted to work with the incredible team at Riyadh Air. Our Europe and Asia-based teams are setting new standards in the region, and we look forward to collaborating with our trade partners to drive growth and expand connectivity between these markets and Saudi Arabia.”

Vincent Coste, Riyadh Air Chief Commercial Officer stated, "At Riyadh Air, our mission is to connect the Kingdom to the world through partnerships that share our commitment to excellence and innovation. This collaboration marks a significant milestone as we work alongside the Discover the World team to unlock new travel corridors across Europe and Asia.”

Riyadh Air, the new national carrier of the Kingdom of Saudi Arabia, is set to transform the travel experience by combining cutting-edge technology with authentic Saudi hospitality. As a digital native airline, Riyadh Air is committed to offering seamless travel and setting new standards for global air travel. Operating out of Riyadh, strategically positioned between Asia, Africa, and Europe, the airline will serve over 100 destinations by 2030, providing travellers with unparalleled connectivity.

Riyadh Air’s modern fleet, featuring state-of-the-art aircraft, is designed for the future, ensuring superior comfort, innovation, and sustainability. With a focus on personalized guest experiences, Riyadh Air delivers the best in Saudi hospitality, enhancing both business and leisure travel.

This collaboration with Discover the World strengthens Riyadh Air’s presence in key European and Asian markets. The partnership covers the following countries, ensuring enhanced access and seamless travel options for travellers in Singapore, Korea, Japan and Europe.

 

About Riyadh Air

Riyadh Air is a world-class airline owned by the Public Investment Fund (PIF). Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will equip its aircrafts with the most advanced, state-of-the-art features with innovative, best-in-class cabin interiors and experiences, including next generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart. 

 

 

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