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Discover the World Expands Partnership with Cathay Pacific

Posted: Mar 13, 2025

Discover the World is proud to announce the expansion of its partnership with Cathay Pacific, taking on sales representation responsibilities in Greece, Cyprus, Denmark, Sweden, Norway, and Finland. This agreement highlights the strategic importance of these markets for Cathay Pacific and further solidifies the successful collaboration between the two companies.

Terry Smith, Head of Global Client Sales for Discover the World, added:

"We are honored that Cathay Pacific has entrusted us with these important markets, and we are excited to engage with our trade partners to promote the airline’s exceptional offerings. Cathay Pacific’s world-class service and extensive global network make it an outstanding choice for travelers, and we are eager to support its continued success in these territories."

Paul Johannes, Vice President Customer Travel and Lifestyle at Cathay Pacific in Europe, stated:   “We are delighted to expand our partnership with Discover the World and bring Cathay Pacific’s premium service and product offerings to even more customers across Europe. This collaboration allows us to provide seamless travel experiences for passengers, and we look forward to welcoming them onboard.”

Cathay Pacific offers an extensive global network with Hong Kong International Airport (HKG) as its hub. The Cathay Group, which includes Cathay Pacific and HK Express, continues to add more destinations to its global network, with 11 new destinations already announced for 2025 and more to come. Within 2025, the Cathay Group will provide seamless connections to more than 100 destinations worldwide. These include important business and leisure cities in Asia, including 19 airports in the Chinese Mainland and 11 across Japan, as well as destinations across Australia, and North America. Travelers from Greece, Cyprus, Denmark, Sweden, Norway, and Finland can now benefit from convenient one-stop connections to Hong Kong and beyond through Cathay Pacific’s eight European gateways - London Heathrow, Frankfurt, Paris, Amsterdam, Madrid, Milan, Manchester and Zurich. Starting this summer the network will also expand to include three additional airports, Munich, Rome and Brussels. 

The expanded partnership aligns with Cathay Pacific’s broader strategy to enhance its reach in key global markets, ensuring seamless access for travelers to its extensive network via Hong Kong International Airport.

 

About Cathay Pacific

Premium full=service airline Cathay Pacific is the home carrier of Hong Kongwith over seven decades of history, and is a founding member of the oneworld alliance. Cathay also comprises the cargo division Cathay Cargo, low-cost carrier HK Express and its lifestyle business. Cathay is a member of the Swire Group and is listed on the Hong Kong Stock Exchange (HKSE). 

For more information, visit www.cathaypacific.com.

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