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Discover the World expands GSA partnership with JetBlue to include Spain

Posted: Feb 10, 2025

As JetBlue continues to grow its transatlantic network and include new transatlantic markets so does their partnership with Discover the World.  The most recent addition to the country portfolio is Spain.  

The news is on the back of JetBlue‘s announcement launching seasonal daily flights between Madrid’s Adolfo Suárez–Barajas Airport and Boston Logan International Airport, starting 23rd May 2025. This grows the JetBlue partnership with Discover the World to 11 markets in Europe (UK, France, Netherlands, Belgium, Luxembourg, Republic of Ireland, Germany, Denmark, Portugal, Switzerland and Spain)

Aiden Walsh, Head of Airline Development, Discover the World commented ‘’We are delighted to grow our partnership with JetBlue to now include Spain.  Our award-winning team have set new standards of account management across Europe with our UK team recently winning The Account Management Team of the Year award, we look forward to bringing our trade friendly approach to the Spanish market too.’’

Alicia Menendez joins as Sales Director, JetBlue for Spain and will be working closely with travel agents and key travel trade partners in the market to promote JetBlue daily services from Madrid to Boston and beyond.  Alicia has over 20 years commercial experience working in aviation, Tourism, Technology companies, brand engagement strategies and is a skilled communicator.

Maja Gedosev, General Manager Europe for JetBlue said: ‘’I am delighted to have Alicia join our European sales team.  She brings a wealth of experience and knowledge about the Spanish market.  She is very well known and respected by the key stakeholders in Spain, and I am confident that she will be a fantastic addition to our ‘small but mighty’ sales team of professionals.’’

Alicia added: “I am delighted to accept the position with Discover the World fully dedicated to looking after JetBlue.  Their onboard product and experience are a great fit for the Spanish customer needs. I look forward to working with and supporting the trade on this journey. I am excited for what the future holds for JetBlue in Spain and to be a part of it all.’’

 

About JetBlue

JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com.

 

 

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