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South African Airways announces New Partnership with Discover the World and Thanks CrossRacer for Their Service

Posted: Oct 04, 2024

South African Airways (SAA) announces Discover the World as its new General Sales Agent (GSA) in Brazil and 3 additional South American countries. This strategic partnership marks a milestone in SAA's commitment to the region, aiming to enhance brand visibility and elevate customer service.

Effective this month, Discover the World will represent South African Airways in: 

• Brazil
• Argentina
• Chile 
• Uruguay

Brazil is the first online market where SAA will be represented by Discover the World.

Aiden Walsh, Discover the World’s Global Head of New Business Development, stated: “Discover the World is thrilled with the latest expansion of our South African Airways markets, especially our first online market to date.  We look forward to a bright future with SAA and further extension of our relationship and dynamic network coverage.”

SAA thanks CrossRacer Brazil for their dedication and professionalism during their time as interim GSA. Cross Racer’s experience and expertise were fundamental to ensuring the resumption of the airline’s operations in the country. CrossRacer Brazil will continue to represent SAA in the cargo sector, remaining a valued strategic partner.

SAA’s choice of Discover the World as our new GSA is motivated by Discover’s expertise in sales representation and their impeccable track record of creating customized and innovative sales solutions.  With this partnership, SAA expects to grow its network of destinations, offer more competitive fares, and provide an overall upgraded travel experience to our customers.

 

About South African Airways

South African Airways (SAA) is the national carrier of South Africa and serves destinations within South Africa and across the African continent with a modern fleet of Airbus aircraft.  It is a member of the largest international airline network, Star Alliance, which offers Voyager members the opportunity to earn and redeem travel awards to over 1,900 destinations worldwide.  SAA’s core business is the provision of passenger airline and cargo transport services together with related services, which are provided through SAA and its wholly owned subsidiaries: SAA Technical and Air Chefs, the catering entity of SAA.  SAA’s world-class service and warm South African hospitality demonstrates its commitment to our customers and is recognized with numerous awards for operational and customer service excellence.

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