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Singapore Airlines Chooses Discover the World for Representation in Canada

Posted: Jun 15, 2021

With the retirement of Les Kovacs as Sales Manager Canada for Singapore Airlines, Discover the World will take over responsibility for sales and marketing across Canada effective 1 Jul 2021. Discover the World has provided sales representation to Singapore Airlines in Mexico for over 25 years, and more recently in the Czech Republic and Slovakia. Building on the foundation that Singapore Airlines has established in Canada, Discover Canada will leverage their local knowledge to continue to grow awareness of Singapore Airlines, and increase revenues.

Ian Murray, CEO at Discover the World, says: “We are extremely proud to play such an important role in the representation of Singapore Airlines in the Canada market and are very much looking forward to bringing our deep market knowledge and experience into play.”

Singapore Airlines is famous for industry-leading service and amenities across all cabin classes, with state-of-the-art entertainment options, spacious cabins and a commitment to making flying a personal experience. The carrier has been ranked as the world's best airline by Skytrax four times and topped Travel & Leisure's best airline rankings for more than 20 years.

Jane Clementino, Director of Discover the World Canada added: "This is an exciting opportunity! Singapore Airlines is a premium brand and continues to set the bar for all airlines globally. The Canadian Discover the World team is well-positioned to strategically grow sales and provide exceptional service with our national coverage, dynamic partnerships and extensive expertise.”

“For decades, Canada has been an important market for Singapore Airlines, and we are confident that this new appointment will continue to build on our long-standing tradition of providing expert, personalized support to our industry and trade partners,” said Cheechian Seah, VP Western for the carrier. “SIA remains firmly committed to the Canadian market and to continuing to be of service to travel agents, corporate travel managers, and to business and leisure travelers throughout the country.”

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