Harrah's Resorts in Las Vegas Bet on Winning More International Business with Discover the World Marketing

2009/09/02

SCOTTSDALE, Sept. 2, 2009—Harrah’s is betting on increasing international in-bound travel to its Las Vegas resort-hotels through a new alliance with Discover the World Marketing. Discover the World Marketing will provide hotel marketing/sales representation throughout its global network for Harrah’s seven Las Vegas properties--Bally’s, Caesars Palace, Flamingo, Harrah’s, Imperial Palace, Paris, and Rio All-Suite Hotel & Casino – each offering a variety of experiences, entertainment and amenities at the center of the popular Las Vegas resort corridor.

This new alliance is designed to supplement varied hotel distribution channels, including tour companies, travel agents, incentive trip planners, meetings and conventions specialists and individual guests who directly book reservations at any of the seven Harrah’s Entertainment Las Vegas resorts.

“Discover’s ties and roots to Las Vegas go back to our inception when our original founders created the concept of travel outsourcing,” said Jenny Adams, CEO of Discover the World Marketing. “Beginning with our first client, a hotel based in Las Vegas, we have sold inbound international traffic to Las Vegas for more than 27 years.”

“This is a perfect match because Harrah’s audience is global and Discover is the company that can showcase their properties to the world,” added Adams. “Overnight we will begin selling Harrah’s properties in 54 countries (except US) via our unique global network of offices. Besides using all the trade channels of distribution, we will also drive consumer and trade to Las Vegas via Harrahs.com.”

According to Annette Weishaar, Vice President – Leisure Sales for Harrah’s in Las Vegas, “Over the years, Harrah’s has built good relationships with international tour operators, travel agencies and the group and incentive market. This new business relationship demonstrates Harrah’s strong commitment to our international guests and hospitality industry partners, making it easer than ever for them to enjoy experiences ranging from world-class entertainers, lavish swimming pools and relaxing spas to top-ranked restaurants, trendy nightspots and internationally renowned shopping, conveniently available to guests at seven hotel-resorts clustered at the city’s most desirable location.”

Discover the World Marketing has more than 27 years of experience operating a unique and truly global network consisting of 83 offices in 55 countries. Regardless of size, Discover offers simple, manageable and effective solutions to fit any company’s needs and budget.

For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 208 939 2400.

About Harrah’s
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nev., more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information about the company and its Las Vegas resorts, please visit www.harrahs.com

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