Harrah's Resorts in Las Vegas Bet on Winning More Canadian Business With Discover the World Marketing

2009/08/14

HARRAH’S RESORTS IN LAS VEGAS BET ON WINNING MORE
CANADIAN BUSINESS WITH DISCOVER THE WORLD MARKETING

SCOTTSDALE, Aug. 14, 2009—Harrah’s is betting on increasing Canadian in-bound travel to its Las Vegas resort-hotels through a new alliance with Discover the World Marketing in Canada.  Discover the World Marketing will provide hotel marketing/sales representation for Harrah’s seven Las Vegas properties--Bally’s, Caesars Palace, Flamingo, Harrah’s, Imperial Palace, Paris, and Rio All-Suite Hotel & Casino – each offering a variety of experiences, entertainment and amenities at the center of the popular Las Vegas resort corridor.

This new alliance is designed to supplement varied hotel distribution channels, including tour companies, travel agents, incentive trip planners, meetings and conventions specialists and individual guests who directly book reservations at any of the seven Harrah’s Las Vegas resorts.

“Discover’s ties and roots to Las Vegas go back to our inception when our original founders created the concept of travel outsourcing,” said Joanne Lundy, Director of Discover the World Marketing in Canada.  “Beginning with our first client, a hotel based in Las Vegas, we have sold inbound international traffic to Las Vegas for more than 27 years.”

“Over the years, Harrah’s has built a good relationship with the Canadian tour operators, travel agencies and the group and incentive market,” added Lundy.  “Discover intends to take the Canadian sales coverage to another level. Besides using all the trade channels of distribution, we will also drive consumer and trade to Las Vegas via Harrahs.com.”

According to Annette Weishaar, Vice President – Leisure Sales for Harrah’s in Las Vegas, “With more inbound flights from Canada than from any other country, Las Vegas is clearly a popular destination for Canadians.  This new business relationship demonstrates Harrah’s strong commitment to our Canadian guests and hospitality industry partners, making it easer than ever for our northern neighbors to enjoy experiences ranging from world-class entertainers, lavish swimming pools and relaxing spas to top-ranked restaurants, trendy nightspots and internationally renowned shopping, conveniently available to guests at seven hotel-resorts clustered at the city’s most desirable location.” 

Established in 1993, Discover the World Marketing in Canada also represents Aero Republica, bmi, Condor Airlines, Copa Airlines, Gulf Air, Hyatt Hotels and Resorts Corporation and Spanair.  Discover the World Marketing, which is headquartered in Scottsdale, Ariz., has more than 27 years of experience operating a unique and truly global network consisting of 83 offices in 55 countries.  Regardless of size, Discover offers simple, manageable and effective solutions to fit any company’s needs and budget.

For more information about Discover the World Marketing, visit discovertheworld.com or Toronto@discovertheworld.ca or call 905 891 0093 in Canada or (480) 707-5566 in US.

About Harrah’s

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nev., more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.  For more information about the company and its Las Vegas resorts, please visit www.harrahs.com.

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