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Expedia TAAP and Discover the World Marketing Appointment

Expedia TAAP and Discover the World Marketing Appointment

2010/06/04

Expedia Travel Agents Affiliate Program (TAAP) announced today the appointment of Discover the World Marketing as their Sales partners in key markets of Australia and New Zealand. Discover will take over the Sales and First level customer support for the Expedia TAAP program from the 1^st of June 2010.

The Expedia TAAP exploded onto the AU and NZ markets with its launch in early March and boasts over 3,000 Aussie and Kiwi agents now using the Program. “The appointment of a strong local business partner was always in the plan but the initial dramatic success of the TAAP has brought forward many of our growth plans” said Stuart Udy Expedia Manager for Travel Agent Distribution in APAC. “For us Discover is a perfect choice for a number of reasons. They are strong in many international markets with great representation experience but most importantly, Discover have a very strong customer service and support culture which is paramount in us choosing a service partner.”

“This is a great opportunity for us and a perfect product for Discover to represent” said Birgit Eisbrenner Country Director Australia for Discover the World Marketing. “Expedia has such a massive offering of inventory and rates, it’s no wonder Travel Agents find it so appealing. We are really looking forward to working with Expedia and our Travel Agent partners.”

The Expedia, Discover working partnership follows similar strategies in Europe with Discover representing the TAAP program in France and Germany. Other markets such as India and Japan are also being discussed in relation to future launch plans in those markets.

For more information about the Expedia Travel Agent’s Affiliate Program, please visit: www.expediaaccess.com/au

About Expedia.com.au

Expedia, Inc. (NASDAQ: EXPE), the world's leading online travel company, operates Expedia.com.au™ (http://www.expedia.com.au) in Australia. Expedia.com.au helps Australians plan and book their travel by providing a personalised service, the latest technology and a wide selection of holiday packages, flights, hotels, hire cars and in-destination attractions, activities and transfers to suit their travel needs.

Expedia, Expedia.com.au and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the US and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

For more information, please visit: www.expediaaccess.com/au

Media Contact:
Stuart Udy
Manager Travel Agent Distribution APAC at Expedia

02 8090 6626
sudy@expedia.com

Download the press release here.

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