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USA

Director Jenny Adams

  • Discover the World Marketing since 1984 
         - Owner/CEO since 2003
  • Frontier Airlines
         - Senior marketing representative manager
         - Marketing automation manager
         - Schedule display supervisor
         - Schedules supervisor, reservations
         - Reservations agent

Contact Details

Address: Discover the World Marketing
14350 N. 87th St., Ste 265
City: Scottsdale
Postal Code: 85260
Country: USA
Telephone: +1.480.707.5566
Fax: +1.480.707.5575
Email: info@discovertheworld.com

Description of Market


Market Overview

Demographics

General Data

Total Population: 301,139,947 (July 2007 est.)
GDP Per Capita:  $46,000
Unemployment:  4.6% (2007 est.)Travel Statistics

Passports issued in 2006: 12,133,537
Adventure travelers comprise 1/2 of US adults, or 98 million people
80% of business travelers have business travel policies in place
75% (109.8 million U.S. travelers) include a cultural activity in their holiday plans
41% (59.9 million) attended festivals and fairs
20% (30.2 million) took an educational trip to improve a skill, sport or hobby

Number of ARC agents: 30,000
Number of non-ARC agents / work from home / cruise agents, etc.
US travel trends: consumers increasingly use the Internet to research fares before purchasing directly from agents, airlines or online.
 
High/low season for travelers 
LOW season: 30October08-11December08 & 25December -31March09                            
                                 
SHOULDER 01April08-15May08 & 05September08-29October08 & 12December08-24December08 

PEAK   May08-04September08   (seasonality varies by destination and channel)
 
Type of holiday: Standard USA holidays observed
 
Trade mix: travel for business or pleasure: Alitalia is primarily a Leisure carrier in our market, maybe 25-30% est.
 
Sources for trip planning - Internet, travel agents, direct reservations
Media sources: travel agent, agent@home, travel age west, mailpound, travel channel, conde naste
Major corporate agency groups:
 
Increasing number of agents joining major USA consortias to obtain optimal benefits resulting from buying power.
 
No specifics available, but AZ does charge $30 if paper tickets are issued. Typical retail agent has a $30 service fee. Consolidators typically mark up fares by $30 and sell to other agents.

Travel Agent Trends
Year

Store-Front Locations

Agents per Location

Total Store-Front Agents

At-Home Agents
2006

15,900

4

63,600

17,250

2007

13,832

4

56,328

19,838

2008

12,656

4

50,625

22,813

2009

11,580

4

46,322

26,235

2010

10,596

4

42,385

30,170





 








Confidence in Information Sources
 Recommendation of a friend or family member  83%
 Information in travel guide books  48%
 Recommendations of a travel agent  46%
 Information in a company or destination website  42%
 Information on the website of an online travel agency such as Expedia or Travelocity, etc.  42%
 Articles in newspapers and magazines or programs onTV and radio  37%
 Information in travel brochures  32%
 Personal comments or reviews appearing ina web lob or "blog"  24%
 Information in travel advertising  19%

Travel Agents Influence Growing 2006 vs 2001
Vacation Package or Tour

57%
Hotel or Resorts

53%
Cruise Line

51%
Destination

49%
Travel Insurance

48%
Airline

44%
Car Rental

22%
Train

11%
Overall

54%


CRS
Amadeus 6,203
Apollo/Galileo Systems 6,618
Other 9,182
Sabre 11,643
Worldspan 5,392

   
Consortium
AAA 3,320
American Express 3,927
Austin Coast/Austin Associates 437
Carlson Wagonlit Travel 2,319
CMA 488
Coast Travel Group 821
Cruise Shoppes 1,684
Ensemble Travel (Giants) 1,950
Five Star Travel Association 1,014
IT Group - International Tours/The Travel Authority/GalaxSea Cruises/BTS Travel Network 925
Jurni 653
Leisure Travel Group, Inc./LTG 1,234
Liberty Travel 803
MAST Vacation Partners 557
NACTA 1,347
None 25,115
OSSN 2,517
Other 2,029
RADIUS 453
Riverside Travel Group 380
STPN Consortium 266
TQ3 Maritz Travel Solutions 339
Travel Design Associates 452
Travel Network 3,511
Travel Savers 2,083
Uniglobe Travel 854
Vacation.com 8,898
Virtuoso 1,237

Foreign Destinations
Africa
Central/Western Africa 35,090
Eastern Africa 35,125
Northern Africa 35,083
Southern Africa 35,395
Asia
Eastern Asia 35,578
Middle East 34,725
Southeastern Asia 35,677
Southern Asia/India 35,341
Australia
Australia and South Pacific 38,026
Tahiti/Fiji 21,147
Caribbean
Eastern Caribbean 42,233
Western Caribbean 42,261
Europe
Eastern Europe and Russia 36,024
France 21,810
Germany 21,315
Greece/Turkey and Mediterranean 37,899
Ireland 21,214
Italy 22,263
Northern Europe/Scandinavia 37,858
Spain/Portugal 21,536
UK and The British Isles 38,143
Western Europe 39,100
The Americas  
Central America 37,743
Eastern Canada 37,493
Mexico 41,311
South America 37,641
Western Canada 37,695

Leisure Travel
Escorted Tours 27,705
Groups 31,434
Independent Travel 41,927
Partial Packages 31,571

Domestic Destinations
Alaska 41,700
Arizona and New Mexico 39,810
California (Northern) 40,334
California (Southern) 41,024
Colorado and Utah 39,469
Florida (Northern) 41,709
Florida (Southern) 42,247
Georgia and The Carolinas 39,265
Hawaii 43,002
Midwest States 39,092
Nevada 40,958
New England 39,753
NY, NJ, and PA 39,966
Oregon and Washington 39,017
Southern States 39,421
Wash. DC, MD, and VA 39,670


Alliance Market Share

SkyTeam - 30%
oneworld - 16%
Star Alliance - 23%
Non-alligned - 31%

Office Holiday Schedules
Holiday

2008

2009
New Year's Day January 1 January 1
Memorial Day May 26 May 25
Independence Day July 4 July 3
Labor Day September 1 September 7
Thanksgiving November 27 & 28 November 26 & 27
Christmas December 25 December 25

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Local Time: 5:09 AM
Low: 84 F°  High: 100 F°

Contact USA Office

Clients

  • Aircalin
  • Alitalia
  • bmi
  • Destination Travel International
  • Gulf Air
  • IBCS
  • New Caledonia Tourism.South
  • Spanair

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