Argentina

Director Jorge Zarattini

Worked in the travel industry since 1967
Discover the World Marketing since 1992
Winner of the Discover Award in 2004. This is the most prestigious award made to a Discover director for excellence in sales, business and creative marketing, and for exemplifying the Discover Spirit.
Sales Manager in Argentina for Braniff International
Partner in Argentina Travel Agency
Founder of Zarattini Tours and Travel, featuring Ski USA programs
School of Diplomacy, Ministry of Foreign Affairs, Argentina

Contact Details

Address:	Discover the World Marketing 462 Lavalle St., 3rd Floor
City:	Ciudad Autónoma de Buenos Aires
Postal Code:	C1047AAJ
Country:	Argentina
Telephone:	(005411) 5274-1600
Fax:	(005411) 5274-1600
Email:	info@discoverbue.com.ar

Description of Market

- # of leisure travelers: 2.2 millions (source: INDEC)

- # of travelers to foreign countries: 1.4 millions (source: INDEC)

- Main gateways

- # of passengers to long-haul destinations: Buenos Aires City

- # of passengers to the specific destinations (i.e., U.S.A.,Caribbean,

Asia, etc.): 35% Brasil, 25% USA, 30% Europe, 5% Asia, 5% rest of the world.

- Average stay abroad: Brasil 7 days, USA 10 days, Europe 20-30 days and Asia 20 days.

- Average travel expenditure per person: not available

Travel Patterns

- Dates of seasonal breaks, including Christmas holidays: mid-December to mid-March and mid-July to mid-August

- Purpose of trip (leisure, business, VFR, conventions): 60% leisure, 35% business, 5% others.

- Sources for trip planning (Internet vs. travel agencies): 97% travel agencies and 3% Internet

Media Sources

- Major newspaper names: La Nación, Clarín, Ámbito Financiero, Perfil, Crítica.

- Consumer travel magazines: Gente, Caras, Para Ti, Noticias.

- Travel trade publications: Lugares, Travel Time, LADEVI, Report

- Television/radio stations: Telefé, Artear, Canal Nueve, América, Canal 7

Travel Industry Facts & Figures

- # of IATA travel agencies: 831

- # of non-IATA travel agencies: 3932

- # of home-based travel agents: about 1300

- Major corporate travel agencies: American Express, Furlong Fox, Carlson Wagon Lit, Barceló, SWAN, TTS, Action Travel, Les Amis, Tower Travel, Ricale.

- Major leisure travel agencies and tour operators: Piamonte, Biblos, American Express, Secontur, Intercity, Eurovips, Barceló.

- Consolidators: Ricale, Tower Travel, Tucano Tours, Stock Travel.

- GDS Usage:

Amadeus - 65%

Sabre - 37%

Worldspan - 5%

Others - 3%

Internet Usage

- What percent of citizens use the Internet: 36% of total population.

- What percent of citizens research and book their travel on the Internet: 5%

36% of Argentinians use the Internet

5% of Internet users research and book via the Internet