Discover's international travel marketing expertise covers a complete portfolio of services and travel marketing solutions, covering trade and consumer to ensure customers are identified, understood, located and promoted to, with a strong commitment to brand management and a firm understanding of the return on investment.
All services aim to satisfy a pre-determined marketing strategy that covers the key activities Discover will undertake to increase the market share of a client's product or service.
Discover's range of travel marketing solutions is extensive. It includes:
We help our clients determine the nature of their customers and competitors across international markets, as well as the demand for its services. These activities may include customer surveys, business intelligence and test marketing to gauge reaction to a product or service being offered. Our offices monitor the market closely to ensure market information and knowledge is current and relevant.
Whether Discover is launching new products or services or repositioning a brand to target new segments of a market, the area of product positioning remains a core function of Discover's marketing portfolio. To achieve success, Discover translates client objectives into tangible local results through a solid understanding of positioning techniques.
International travel marketing collateral might include brochures, flyers, emails, online demonstrations, presentations, co-branded material with key marketing partners or any other comparison of a client's products that clearly demonstrates unique benefits and advantages over competitor offerings. Our advertising extends to design, production and placement of advertising across all key media including print, television, radio and online.
Translating and establishing brand recognition globally is a real challenge. Discover helps its clients position products or services across languages, cultures, demographics and customs ensuring brand integrity is never compromised and maintaining a consistent brand identity.
Discover uses a mix of methods to deliver client travel marketing services and products to customers. Using strong local links to the travel trade and a solid knowledge of GDS, our Discover offices ensure price and service are delivered to maximum effect. Equally, our work covering online promotions and awareness utilizing Discover's online services division bigblueroad.com has resulted in exceptional web trial among consumers and trade partners. All distribution efforts are combined with sales activities to key suppliers and agents with further support delivered via key marketing communications and consumer communication where appropriate.
Promoting a positive relationship or image with customers and prospective customers is the task of the communication strategy, an integral part of your travel marketing solutions. Public relations activities include maintaining relationships with the local media, establishing a visible presence at trade shows, working closely with marketing partners such as tourist boards, the preparation and distribution of press releases, monitoring client and competitor news, producing editorials and PR event management. Across all public relations platforms, our office Directors act as responsible communication ambassadors for our client brands.
If you would like more information about our travel marketing solutions, do not hesitate to contact us
480-707-5566
(Headquarters)
+44 20 7107-2300
(London Regional Center)
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