USA

Director

Jenny Adams

Discover the World Marketing since 1984
- Owner/CEO since 2003
Frontier Airlines
     - Senior marketing representative manager
     - Marketing automation manager
     - Schedule display supervisor
     - Schedules supervisor, reservations
     - Reservations agent

Contact details

Address:	Discover the World Marketing 7020 East Acoma Drive
City:	Scottsdale
Postal code:	85254
Country:	USA
Telephone:	+1.480.707.5566
Fax:	+1.480.707.5575
Email:	info@discovertheworld.com

Description of Market

Market Overview

Demographics

Total Population: 312.8 million people (2012)

Agency Information

ARC Agencies

More than 16,000 travel agency locations in the United States, Puerto Rico, and the U.S. Virgin Islands. These ARC locations are responsible for over $77 billion in annual air sales.

More than 192 airlines and railroads from around the world currently distribute and settle their products through ARC's system

Number of non-ARC agents / work from home / cruise agents, etc. = 22,000

US travel trends: consumers increasingly use the Internet to research fares before purchasing directly from agents, airlines or online. 77% of Americans use the Internet. The lowest priced tickets are purchased six weeks prior to travel.

In 2011, agency sales increased 6.11% over 2010, although pax segments fell 2.9%.

There has been a 312 % increase in the home-based travel agent market since 2003, according to a 2010 ASTA survey (see www.travelpulse.com/asta-survey-shows-increase-in-large-agencies-homebased-agents.html).

Seasonality

Low season: 30 October -11 December & 25 December -31 March
Shoulder season: 01 April -15 May & 05 September - 29 October & 12 December - 24 December
Peak season: May-September (seasonality varies by destination and channel)

Travel Agency Business Mix

Leisure Sales – 76.3%
Corporate sales – 24.1%
Domestic - 56.9%
International – 42.9%