Australia

Description of Market

Travel Industry Facts & Figures

• There are more than 4,000 Travel Agents, of which 1,800 are IATA agents.
   
• Corporate: QBT (Qantas Business Travel), Travelscene Corporate, Corporate Traveller, Atlantic Pacific, JTG Business Select, FCM Travel Solutions, Stage & Screen, American Express, CT Connections, Corporate Travel Management (CTM), Carlson Wagonlit Travel (CWT), Hogg Robinson Group (HRG), BCD. 
   
• Leisure: Flight Centre, Escape Travel, Travel Associates, Travelscene, Harvey World Travel, Jetset, Travelworld, Concorde Agency Network, Traveller’s Choice, Magellan.
   
• There are numerous boutique agents covering both corporate and leisure business as well as a growing number of home based agents.
   
• Consolidators: Air Tickets, Consolidated Travel, Express Ticketing.
   
• Wholesaler/Tour Operators: Abercrombie & Kent, Adventure World, APT, Bench International, Bentours, Contiki Holidays, Cosmos, Cox and Kings, Creative Holidays, Excite Holidays, Explore Holidays, Gecko’s Adventures, Globus, Harvey’s Choice Holidays, Helen Wong, Infinity, Insight Vacations, Intrepid Travel, Peregrine Adventures, Pinpoint Travel Group, Qantas Holidays, Scenic Tours, Tauck World Discovery, Tempo Holidays, Topdeck, Trafalgar Tours, Travel2, Travel Indochina, Venture Holidays, Wendy Wu.
   
• GDS market share: Galileo has approximately 50% market share among Australian travel agents, followed by Sabre with roughly 35% share and Amadeus with approximately 15%.
   
• Sources for trip planning: Travel agent, internet, newspapers, magazines, Yellow Pages, catalogues, television, radio, personal referrals.
   
• Traveller mix: Holiday (56%), visiting friends and relatives (23%),business (12%), other (5%), convention/conference (3%),(employment (2%), education (1%).
  
  (Source: Australian Bureau of Statistics, Overseas Arrivals and Departures [catalogue no. 3401.1])

 
Internet Usage
The Australian household internet penetration already reached 67% in 2004/5, with more than half of all Australian adults aged 18 years or over using the nternet back then. In 2004/05, 4.7 million Australians or 31% of Australian adults aged 18 years or over purchased or ordered goods and services online for private use. Adults within the age group 24-35 years old were the most likely to buy via the Internet. Travel and accommodation were among the most popular goods purchased online, with 77% of people who products online buying these goods in 2004/05.
Usage is not available through the Bureau of Statistics, it can be assumed that the current figures have increased significantly since 2004/5. 
  
Percent of citizens that research and book their travel on the Internet:
According to Forrester Research 83% of travelers now research online. In 2006 an Australian AC Nielsen/Omnibus study highlighted that 42% of the population book domestic trips online. These numbers have increased since 2006 and it can be assumed that they are on par with the developments in the USA. According to PhocusWright, 51% of all US travel was booked online in 2007.