Argentina

Director

Jorge Zarattini

  • Worked in the travel industry since 1967
  • Discover the World Marketing since 1992
  • Winner of the Discover Award in 2004. This is the most prestigious award made to a Discover director for excellence in sales, business and creative marketing, and for exemplifying the Discover Spirit.
  • Sales Manager in Argentina for Braniff International
  • Partner in Argentina Travel Agency
  • Founder of Zarattini Tours and Travel, featuring Ski USA programs
  • School of Diplomacy, Ministry of Foreign Affairs, Argentina 
Jorge Zarattini

Contact details

Address:

Discover the World Marketing
462 Lavalle St., 3rd Floor

City: Ciudad Autónoma de Buenos Aires
Postal code: C1047AAJ
Country: Argentina
Telephone: (005411) 5274-1600
Fax: (005411) 5274-1600
Email: info@discoverbue.com.ar

Description of Market

- of leisure travelers: 2.2 millions (source: INDEC)

- of travelers to foreign countries: 1.4 millions (source: INDEC)

- Main gateways - of passengers to long-haul destinations: Buenos Aires City

- of passengers to the specific destinations (i.e., U.S.A.,Caribbean, Asia, etc.): 35% Brasil, 25% USA, 30% Europe, 5% Asia, 5% rest of the world.

- Average stay abroad: Brasil 7 days, USA 10 days, Europe 20-30 days and Asia 20 days.

- Average travel expenditure per person: not available

Travel Patterns

- Dates of seasonal breaks, including Christmas holidays: mid-December to mid-March and mid-July to mid-August

- Purpose of trip (leisure, business, VFR, conventions): 60% leisure, 35% business, 5% others. - Sources for trip planning (Internet vs. travel agencies): 97% travel agencies and 3% Internet Media Sources

- Major newspaper names: La Nación, Clarín, Ámbito Financiero, Perfil, Crítica.

- Consumer travel magazines: Gente, Caras, Para Ti, Noticias.

- Travel trade publications: Lugares, Travel Time, LADEVI, Report

- Television/radio stations: Telefé, Artear, Canal Nueve, América, Canal 7

Travel Industry Facts & Figures

- of IATA travel agencies: 831

- of non-IATA travel agencies: 3932

- of home-based travel agents: about 1300

Major corporate travel agencies:

American Express, Furlong Fox, Carlson Wagon Lit, Barceló, SWAN, TTS, Action Travel, Les Amis, Tower Travel, Ricale.

Major leisure travel agencies and tour operators:

Piamonte, Biblos, American Express, Secontur, Intercity, Eurovips, Barceló. - Consolidators: Ricale, Tower Travel, Tucano Tours, Stock Travel. - GDS Usage: Amadeus - 65% Sabre - 37% Worldspan - 5% Others - 3% Internet Usage

What percent of citizens use the Internet:

36% of total population.

What percent of citizens research and book their travel on the Internet:

5% 36% of Argentinians use the Internet 5% of Internet users research and book via the Internet

Latest weather

Local time: 6:04 AM

Contact Argentina office















Clients

  • All Nippon Airways
  • Caesars Entertainment
  • Cathay Pacific Airways
  • Cunard Line
  • Dragonair
  • Etihad Airways
  • HotelREZ
  • Hurtigruten
  • IBCS
  • Louis Cruises
  • P&O Cruises
  • Princess Cruises
  • Sea Cloud Cruises
  • US Airways